Aroma Bar
Botanicals Branding

As part of the evolution of the YB Urban?® brand, a visual identity was created for Aroma Bar Botanicals — simple, elegant products that reflect the belief that self-care should be personal, approachable, and rooted in nature. The identity extended across signage, product packaging, and marketing materials that reinforced the brand’s commitment to sustainability, customizable wellness, refillable and low-waste products, and premium botanical ingredients. The rebrand elevated the handcrafted product line with a refined shelf presence and communicated the values of environmental responsibility, creativity, and authentic customer connections in Ellsworth, Wisconsin.